According to net measurement firm Nielsen/NetRatings, the number of people using search engines is growing faster than the number of people coming online. Search in Europe has grown 11% over the last year and 80% of Britain's online population now use a search engine. Search is the gateway to the internet.
Because of this, it is now essential that any internet or intranet product site offers search functionality. As people spend more time online, they become more demanding in their desire to find information quickly. Go2ten's products and bespoke developments all now include the search facility that can be seen on the Go2ten website.
Currently, basic search satisfies the majority of requirements. Type in a few words, click "Go" and you're likely to find what you're looking for. According to estimates by scientists at the University of California, there is 170 terabytes of information available on the internet. The same scientists estimate the total inforamtion in the world at around five million terabytes.
Search will have to get smarter as more information comes online and people become more sophisticated in their use of the net. Users will be more demanding, expecting more specific and detailed search criteria. Go2ten are looking forward to that challenge.
Google, MSN and AskJeeves need to be careful. Go2ten are entering the search wars.