A fully featured blog is now part of the Sabino package. Inidividuals within an organisation can post articles and comments into the blog section. These can be kept private to the organisation or published into the public domain.
To run a blog, you used to need some understanding of HTML and website design. If your nerd tendencies weren't strong enough, it was a step too far. Software packages, such as Sabino, lower that entry barrier.
Blogs also used to be about individuals, people sharing their thoughts on their daily lives. This is changing rapidly. Large organisations now want to realise the potential of blogging. Cadbury's Schweppes, for example, is encouraging its employees to blog about their work. Blogs are becoming an essential part of the company message.
Even to this day, blogs tend to look tatty. They are usually desined to quickly publish information to the internet without paying any attention to design or branding. Go2ten believe the ethos behind good web design should also be applied to blogging. Sabino ensures your brand is consistently applied as with all other areas of any Sabino website.
RSS feeds came of age with blogging so are naturally included in the Sabino service along with other standard functionality such as comments and trackback.
If your organisation wants to blog, do it professionally and ask about Sabino. Watch this space for the Go2ten blog coming soon.