media centre
: logon

Advertising database upgrade rolled out

Monday, 15 November 2004

Changes streamlining client advert management and project reporting delivered to users.

The system to store digitised press, print, video and audio adverts for advertising agency Bartle Bogle Hegarty undergoes another significant upgrade.

Go2ten have upgraded the application they previously built to store and manage digitised adverts for television, cinema, radio and press. Employees in London, New York and Singapore use it to access the full archive of adverts produced.

This particular upgrade allows increased client categorisation so the client information can be managed and packaged with each of the adverts. It also makes it possible to assign employees to the adverts they've worked on. This increases efficiency as it's easy for researchers to track relevant people when gathering advert information.

The application has now been used for over 2 years, delivers the home page of the corporate intranet and runs globally over a virtual private network.

Notes to Editors

For further information, please contact:

e mail
e mailinfo@go2ten.com
telephone
telephone+44 (0)20 7803 584 599
powered by Sabino